Dressipi Blog

Archive for July 2011

The Dressipi service is powered by a Rails front end, with various bits of data crunching happening in the background. Our service runs on top of Amazon’s EC2, which gives us great flexibility: we can create and dispose of virtual servers at will, only paying for the time we use. For me, the mental shift with EC2 was not virtualization itself, but considering servers as inherently transient and disposable entities. If a server suffers a serious problem, rather than try and fix it, we simply replace it with a new one, leaving the stricken machine free for post-mortem analysis. This is also great for creating test environments that are only needed a few hours here and there.

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Since we launched the beta site – it has been all go – we have loads of new signups so thank you to everyone who has been spreading the word.  And a massive WELCOME to all the new Dressipi customers.  We are very excited about having you on board!  We hope you enjoy the journey and much as we are.  Obviously still lots to do but we’re making really great progress. Here’s a little summary of what’s been going on in Dressipi Towers (or very small office in Notting Hill).

Email Recommendations

As you know, every week we buy one lucky customer one of their recommended items from their email that week.  Mostly, we get it pretty spot on but on a couple of occasions it hasn’t been quite right and that is important for us to understand (and fix) the problems and helps us build a much better service.

One recent winner, “I need to get this straight – you wish to buy me a dress?  This sounds too good to be true!” then “Wow, Thank you …..  (I am still in shock!!!)”. And, on receiving the dress (and this is our favourite bit – it is so great when we can really surprise people)

“I have now tried on the dress and looked from every angle in the mirror etc.!  It looks fabulous – even though it is not a dress I would have ever picked myself – thank you, a wonderful choice.  I would like you to know that I am singing your praises to all of my female friends.  All that is left in the short term is to now encourage my better half to take me out in my fabulous new dress!!”

Every week our wonderful stylists put together literally thousands of different and individual emails to get a glimpse of the variety of recommendations you can check out our Facebook page (http://www.facebook.com/?ref=home#!/dressipi)

Site Functionality

In terms of functionality and responding to your feedback we have been working hard on a number of issues.

More High Street Clothes

Thanks to all of your comments you should now see a greater breadth of brands and prices up on the site, particularly at the high street end. We now have over 200 brands and 10,000 items represented on the site.  All garments have been personally edited by our stylists so you really are seeing the very best of the high street, contemporary and designer pieces.  There is lots more to do here and if you could all keep letting us know your favourite brands we will do our very best to make sure we have at least something for everyone.

Ability to Edit Your Sizes
Another top request from our customers.  Our sizing predictor is now about 90% accurate but there are still definitely occasions when we get it wrong.  A number of customers have asked for the ability to be able to edit the sizes that Dressipi recommends and this has now been implemented.  If you want to change your sizes you can now follow the steps below:

  • Log into dressipi.com
  • In your personal home page you will see “My Sizes” on the right hand side
  • You can choose the garment category at the top of the section (i.e. dresses, tops, skirts, jackets, cardigans etc.) – pick the one you want to change
  • Then click on the incorrect size (the size should highlight in pink before you click on it)
  • You will then see a pop-up box with a dropdown box where you can now enter your correct size and you can now edit your sizes if you

Other Dressipi Antics – Donna’s Hen (Bachelorette) Party

It is definitely the year of Dressipi marital unions, Tom and Lianne got married at the beginning of June, Donna and Max at the end of June and Fred and Camilla in September.

Dressipi How to Look Good on a Hen Night

Dressipi Team Party

Dressipi How to Look Good at a Party (Not)

Dressipi How to Look Good at a Party (Not)

Obviously not people to throw away any excuse for a good party we took it up on ourselves to send Donna off in style!  Being the classy crew that we are we went off for an evening of bowling a karaoke!  All wrapped up in a Dolly Parton theme.