Dressipi Blog

Archive for February 2017


Make it a frill with a spill when it comes to spring/summer dressing. It’s all about the one-shoulder dress with a bold ruffle detail, a perfect twist to take you from day-to-night, beach-to-bar. This seersucker style from J.Crew also comes in a sugary pink. Channel some of that retro style with a platform sandal and oversized sunnies. Step it down with metallic flat sandals or espadrilles and a pom-pom embellished straw tote. Natalie x

  1. J.Crew dress £174, 2. River Island sunglasses £14,3. Kate Spade earrings £83.70, 4. Topshop sandals £32


Fashion’s gone back to the 80’s which is not entirely a bad thing especially if you pick out a few consumer friendly pieces. Like a slinky stiletto court. It’s the perfect little pick me up to a sleek and chic jeans look. You’ll find similar fabulous bright red suede styles at Mango £35.99 and Whistles £140. You could switch your statement courts for a statement chandelier earring instead to channel that 80s power vibe …or do both! Natalie x

 Uniqlo jumper £249, J. Brand jeans £246, Zara bag £29.99, Topshop heels £56,


If you’re shy of a floral print or two look for a dress with a navy or black background to toughen up all that girliness. The great thing about a floral print is that you can take your style from day to night. Wear this must-have Whistles dress with a pair of white trainers and a cross-body bag for the perfect weekend look with friends. If it’s still cold style with a black ankle boot and opaques. For evening switch-up your accessories with a metallic heel and this bright coloured 24/7 bag picks up on one of the colour-accents of your dress. Natalie x

1.Whistles dress £185, 2. Ted Baker earrings £59, 3. Mango bag £19.99, 4. J. Crew sandals £238

A week ago Donna and I set off to join the incredible group of women (and a few lucky men) at the Everywoman Technology Awards.  We were finalists in the Entrepreneur category with two other brilliant women (Emily Brooke from Blaze and Joanne Smith from RecordSure).  We were expecting to have a fun evening but had absolutely no expectations of winning!

We were gobsmacked at our win and completely over-the-moon to get the recognition for all the hard-work that both ourselves and our brilliant team have put in to Dressipi .  Building genuinely good and personal recommendations in the fashion domain is certainly not as easy as we expected and it is great that, 6 years on, not only is the business seeing great success but that the team can also be rewarded for all of their efforts.

Aside from winning our category, one of the most compelling parts of the evening was the other brilliant finalists that we got to meet. From Ellora James and Amy Naden – (both 16, still at school and ridiculously impressive) to Kate Newhouse from Doctor Care Anywhere, Sophie Newton from BrainLabs, Georgina from Doppel and of course the overall winner of the evening Emily Brooke from Blaze. All 36 women working in very different areas of technology but all equally dedicated and inspiring.

Not ones to push the female agenda too aggressively, Donna and I both believe in working hard and with tenacity to deliver our vision.  We do however recognise that there is a real need for role models to encourage more women to use and accept their brilliance in the technology field, and so are both huge supporters of organisations like Everywoman.

I was struck by the number of hugely talented women who ended up winning their categories who (although asked to prepare acceptance speeches) did not genuinely expect to win. Perhaps we can all inspire future generations by being more confident in our own success.


This point was very well made in the speech made by last year’s overall winner Carole Mundell, Professor of Extragalactic Astronomy and Head of Astrophysics (now that’s a job title I’d like to have!!) where she talked about the award making her recognise, accept and celebrate her own success – something she had not done in her career previously.

So on reflection, we all have a very important part to play celebrating the success of our companies and teams – being visible and inspiring others to have the confidence to win in this sector.

Sarah McVittie, Co-Founder


Bright colours add a contemporary touch to a slinky day-to-night knit dress. This piece would look just as fabulous styled with stiletto heeled patent courts as it does with these run-around essentials. Try a cropped length if you want a biker jacket update. A moc-croc shoulder bag gives a hint of ladylike and is the perfect piece to dress up jeans looks. Natalie x

  1. Topshop Boutique dress £70, 2. H&M jacket £34.99, 3. Mango bag £19.99, 4. Adidas trainers £88 


Embroidery and appliqué are livening up our must-have wardrobe basics, from bright floral needlepoint on shoes and biker jackets to cute and cheeky patchwork appliqué on denim and outerwear. These details give a softer edge to tougher pieces. It’s like wearing an emoji. Whilst admittedly this Alice + Olivia parka costs a bomb I couldn’t resist showing it to you. You can achieve the same effect with your own parka – just add badges £6! But, you’ll also find some fabulous pieces on the high street like this badge detail coat from V by Very £60. They have a longer style too at £70. River Island has gone wild with floral embroidery, and all those blooms give a pretty blush to this khaki coat £48.

The details don’t stop here. Criss-cross ties, ribbons, corsets, you name it…all the pieces to give a cheeky twist to your favourite investment cashmere jumpers. Looking to the high street I am still on Zara’s wish list for these tie-front jumpers both in black £25.99 and a breton stripe. Go on, join me. I first saw these boots on thelondoner.com and that’s why they are here now – the perfect weekend style. Natalie x

  1. Alice + Olivia coat £660, 2. Joseph jumper £440, 3. Ray Ban sunglasses £119, 4. Paige denim jeans £230, 5. Dune boots £135



Gorgeous ginghams have been given a contemporary spin making them the perfect print to update your looks. For this retro pattern revival think on-trend ruffle details, boxy top shapes, cut-out-shoulders and cheeky cropped lengths. Balance out the flounce and flair of tech skirt with paired back tees and sturdy denims. A back-to-the-80’s metallics stiletto vamps things up, whilst a skate shoe or trainer will add that street style cool. Use your bag to give a hot pop of red…and a slick of lipstick too. Natalie x

  1. H&M jacket £29.99, 2. Topshop skirt £39, 3. H&M top £6.99, 4. Topshop heels £56. 5. Zara bag £49.99