Dressipi Blog

Archive for the ‘General Updates’ Category

We are constantly working on updating our site and today you’ll find our new and improved, singing and dancing STYLE GUIDE. We’ve included our tips and also made it easier to find product that is perfectly suited to your style and shape. If you click on the ADVICE button at the top of the site you will see this:


Scroll down the page and you will find a selection of your all time perfect Must-Have styles and shapes for each garment such as dresses, jackets, etc.


If you would like to see what other styles suit you and some more examples of garments on Dressipi perfectly suited to your shape and style, simply click on the garment name e.g. DRESSES and you will see this: …we hope you love it! Dressipi x


The Dressipi team was at the Stylist Network Event last night! The evening kicked off with canapés and bubbly at The Mayfair Hotel where we met up and mingled with other Stylist networkers. This was followed by an incredible panel of experts sharing their insights on public relations.

Jo Malone was the first to take centre stage. She not only talked about creating a famous luxury fragrance brand and selling it to Estée Lauder Companies, but also discussed the importance of being passionate about your work and starting again if necessary. Her new global brand JO LOVES is a success story and has inspired many entrepreneurs to continue fighting for their business.

Next up was Eimear Lambe, the Small Business Specialist at Twitter. Lambe shared her Twitter wisdom with all networkers present, emphasizing that Twitter is not just a social network, but an interest network. Lambe also highlighted the importance of  investing in your brand’s online communities and conversations, be it on Twitter, Pinterest, Facebook or blogs.

Vikki Chowney, head of community at TMW, answered PR -related questions and presented an informative breakdown of how to approach your company’s PR strategies. Olivia Phillips, the senior fashion assistant at Stylist talked about magazine pitches and brand identity.

Drinks and canapés followed the seminars. We all gathered for the final networking session. Pip represented the Dressipi team and pitched a feature to the Stylist!

After the pitch we mingled for a bit longer and then left the hotel feeling  inspired by all of the ambitious and successful stories shared that night! A massive thank you to the Stylist team for hosting such an incredible evening!

x Natasha

Dressipi has had a bit of a gloss over – just in time for the new season! Here’s a step by step guide to some of the changes we’ve made. First off, we’ve given our home page a fabulous make-over  – just because:

Secondly, because we believe it’s our Fashion Fingerprint™ that makes us – and most importantly you – so unique you will see this fashion ‘dna’ strand across all your pages. It’s your very own Fashion Fingerprint™ and if you go to the How Does It Work section of the site under Help, you will see what we mean about the Fashion Fingerprint and why it is so important. For a quick direct link- just click here

Once you’ve logged in, we have introduced a fun and fashionable Personal Homepage called What’s New?, where you will see the latest “New In” product recommended from your Fashion Fingerprint™, as well as a bit from us stylists on Street Style, Trends and Star Buy. If you would like to be featured in the Street Style section sporting ‘a look’ just email me a picture, we would love to have you on our site. You will also see the sites that are inspiring Tara and myself. There are so many fabulous fashion tricks and treats out there it would be rude not to share them with you. Finally we run a strip of our Lust Haves – high heels this week – well, why not. This page will get updated every week:

Your Must Haves and Must Avoids are the very core and solid style structures of how to dress. Without them we would all be drowning in a sea of very unflattering clothing. We have updated these to include examples of current product for each Must Have:

This is just the start of exciting and quite clever things to come. Keep watching this blog space for more. By the way, you can now find the blog under the “Inspiration” section of the site. Let us know what you think! Natalie x

Our day-to-day at Dressipi is never the same as our styling and tech teams work non stop to deliver topical and insightful suggestions on how to dress your best. Yesterday was no different, the Dressipi team decided to take a break from our Mayfair office to spend the day at co-founder Sarah McVittie’s lovely house in North West London for a Dressipi retreat.

With laptops, notebooks and a lot of coffee mugs in hand, the editorial and admin teams worked side by side our amazing tech gurus as they powered through a day of intensive coding. With a challenging list of possible new Dressipi features and apps to develop, the tech team cracked on with it to make sure we had our favourite features developed and tested by the end of the day. I have to say yesterday wasn’t all about hard work and no play, the casual breaks to watch Team GB win two Olympic Gold medals were a great distraction from our hectic schedule and the delicious barbecue was the perfect end to a productive day.


Go Team GB!

Stylist versus Tech


Team Lunch

Elena’s baking




I was introduced to the company Dressipi by a friend and after having a look at the website I believed they provided a fantastic service for the public. As styling is what I have always wanted to do I immediately thought that it would be a perfect company to intern for. I emailed them straight away. After a few minutes I got a response and I was very pleased that Dressipi were interested in me. I have now been at Dressipi for 2 months, one day a week every Friday and am very proud to be interning for such a great company.

On my first day of interning I was set a task by Donna and Sarah to review the website, noting down things I liked and things that could be improved on. By completing this task I felt that I then had a good knowledge of the company and what they provide. This also made me feel that they were on board to help me understand what their company was about and for me to gain the experience I want and need from the industry. Donna and Sarah always make sure I fully understand the tasks I am set and always take the time to answer any questions and ask how I am doing. They also make sure that the jobs they set are relevant to the type of area in Fashion that I want to get into.

There is a lot to gain from working in at Dressipi. Meeting new people is always interesting and in the fashion world building connections is really important. Being in the Dressipi office it is always exciting to hear what the stylists have been up to and educating myself with their knowledge of the names and labelling that needs to be done with each individual garment. Who knew there were so many?

It is also beneficial to understand what the other ways of styling and helping people with advice are – not just by having to arrange to meet face to face. Now that online buying has become an increasingly big thing, it makes sense to have a styling and shopping service available to everyone who does not have the time or money to visit a personal stylist or shopper in person.

The style advice at Dressipi is great and all the talk of clothes makes you want to purchase the next big trend (it is very hard to keep your purse closed!). I am very interested in hearing what all the stylists are saying, listening to the queries people are asking and seeing their response and how they help each individual Dressipi member. Identifying what clothes look best on what shape and style and helping everyone to understand why, so they can learn themselves over time. The Dressipi stylists make sure that every member gets the exact answer they are after and treat everyone with brilliant customer service.

Getting the background knowledge of the company is really important, not only seeing what Dressipi have to do as a company but what the other sites and fashion related websites offer. By completing tasks like finding logos and reviewing and checking clothing size guides for each individual brand helps me broaden my knowledge of all the brands out there and what they look like. Sizing is a big factor in shopping/dressing as it is really important to know exactly what size you will be in each brand, this doesn’t only mean the clothes will look better on you, but also minimises the time when you are out shopping or reduces the amount of returns online.

Interning for Dressipi has opened many doors to the fashion world and broadened my choices in terms of jobs in the industry. I also now appreciate the effort and hard work with the things that you wouldn’t even think of when purchasing garments like the labelling and finding keywords for every single garment shown on the website. Dressipi has a very friendly team of people and it is a pleasure to work with them. I enjoy working here and I am grateful of all the opportunities that I have been given in order to represent the company.

By Chloe Pond

Perfect dress, accessories and bag for black tie event and wedding

Outfit for Black Tie - Under £150

Dressing your body shape is like anything else in life, when you focus on the good, it minimises the bad. And the right clothes are a fabulous way of doing this. We love it when our Dressipi members write into us looking for dresses and outfits to wear to weddings, events, birthdays and special nights out. Or those who are in need of major wardrobe overhauls – not to mention yummy mummy make-overs. And we especially  love it when you realise that you really are “the shape of gorgeous things to come” … with not a mention of an apple or pear.

To date, we’ve had requests from new mums wanting to turn their daily wardrobe of jeans and tees into something a little yummier; a bride-to-be asking what shape wedding dress would best suit her and brides looking for bridesmaid dresses. We’ve had urgent requests for dresses to wear to black tie events for under £150. There was the 60-something lady in pursuit of the perfect midi-skirt; and the 20-something girl in need of a work wardrobe update for a new job.

Last week, we had a member who asked us to talk her through her Dressipi Must Haves, as she really wasn’t sure they worked on what she referred to as her ‘saddle bags’ and tummy.  And this is where focusing on your assets comes in – because we saw her lovely long legs and her waist definition … and then she saw what we saw.

Having snapped up her first Dressipi purchase (a dress from The White Company), she kindly shared the news we love to hear:  ‘My husband’s first reaction was, “Wow”. Even he loves Dressipi, because it makes me concentrate on dressing for my shape and on my good bits, rather than worrying about my size. He commented today that I seem passionate again about clothes, and has suggested we go clothes shopping tomorrow to try out my new Dressipi rules. That is surely proof that you and all your work-mates are truly miracle workers! “

Love it!

Whilst we are all for fabulous technology, the sheer joy of the internet and the absolute luxury of communicating via email – we decided it was time for you to put faces to the names behind Dressipi. What’s more, over the past few months our fabulous Founder Members have been tirelessly testing our features and technology with overwhelming enthusiasm, dedication and intelligence. So, what better way to say thank you for all the goodwill, than to hold a Dressipi Happy Hour (or two) extravaganza at the aptly named Perseverance bar in central London.

As we sipped on elderflower infused prosecco and indulged in plates of delicious treats, stylish member after stylish member came floating in (some wearing Dressipi purchases!). It was a balmy evening out but our Founder Members kept the style stakes sizzling hot inside. A huge thank you to all of you for making the effort and what a pleasure it was to meet everyone.

Naturally, after clothes shopping, there’s nothing better that we like than a good chat. There was a bit of discussion, amongst the celebrations, mostly about some of the most wanted Dressipi features. So for everyone who couldn’t make it, here’s an update:

  • iPhone Clothes Sizing and Brand Size Application:  Oh the excitement! It’s nearly here. We’re just putting the final touches to it. Soon, whenever out shopping, anyone can find their correct size in any dress, top, bottoms, jeans from over 500 brands·
  • What’s My Style Quiz:   Your unique style is very important to us. We seem to be getting most people’s style right, once they have taken the style quiz. If you haven’t – please do – the more we understand about you the better we will dress you! At the moment, not all the recommendations we give on each individual’s personal fashion home page take this into consideration – something we are fixing. Plus we have more of your favourite brands to come.
  • Body Shape & Investment Wardrobe – Everyone seems to agree with their Dressipi body shape description and absolutely loves the Must Have Investment Wardrobe recommendations (and Must Avoids). We are now working on a feature which will link your clothes recommendations to match your Must Have items, making it simpler to build a capsule wardrobe.

So, as you can see it was a most productive and fabulous evening … so much so that we have decided to holda Dressipi Meet UIp once a month from September. Hopefully we’ll meet you or see you again at the next one.